Guideline Market Research: 85% consumers prefer small screen for movies. by Tara Smithberg

A recent national market research by Guideline, Inc. one of the nation's largest providers of Market Research Expert Consultingand International Research shows that, 85 percent of consumers typically watch movies at home on the small screen. Even when it's a movie they want to see, 49 percent of respondents said they usually wait to purchase or rent the DVD.

To better understand consumers' perceptions and preferences related to movies, we conducted an exclusive survey among 1,000 consumers. Furthermore, to ensure the survey addressed all the current issues facing the movie industry, Guideline worked with members of the Promotional Marketing Association's (PMA) Entertainment Advisory Board, which represents all of the major studios in Hollywood, CA companies, to help craft the survey.

"Guideline's study affirms that DVD spending and consumption remain strong with more people enjoying movies from the comfort of their homes than in the movie theater," said Frank Dudley, Guideline's Vice President of Marketing. "However, despite the many movie-viewing options available, a quarter of consumers still prefer the big screen."

According to Guideline's survey research men are more likely (28 percent) to go to the cinema to see the movie before it comes out on DVD, and women are more likely (31 percent) to wait for the movie to be released on DVD so they can rent it. Gender aside, 22 percent usually go to see the movie on the big screen first.

There are several reasons why these movie fans prefer to see their flicks in the theater. Most of the survey respondents (46 percent) just simply like seeing movies on the big screen. Another 46 percent of respondents, particularly younger moviegoers, share the opinion that it's a fun activity. Also, the survey found that consumers like to see the movie as it was meant to be seen, eating popcorn and watching the movie without any interruption.

Because a movie's box-office gross revenues decline about 50 percent each week following its release, there has been much debate about simultaneous and accelerated releases to DVD. However, market trendsindicated that 56 percent said releasing the DVD shortly after a movie comes out has no effect on their motivation to buy or rent the movie. And, another 20 percent say that they think it must be a bad movie and are less motivated to buy or rent it.

Regardless of when the DVD is released, sales continue to grow. According to the 2005-2009 Communications Industry Forecast on The DVD Market, DVD spending grew 33 percent to $21.29 billion in 2004 and DVD rental sales grew 39.2 percent to $5.73 billion in 2004.

Regarding DVD purchases, the survey revealed that DVD owners fall into one of two categories -- casual buyers and collectors.Market analysisshow that, approximately 49 percent of consumers consider themselves to be casual buyers of movies and almost one-fourth (24 percent) of the consumers surveyed consider themselves collectors. Most consumers (68 percent) say they purchase a movie if it's one they really want to see. Others (52 percent) are motivated by price. And, 20 percent are influenced to buy because of the special features found on a DVD.

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A recent national market research by Guideline, Inc shows that, 85 percent of consumers typically watch movies at home on the small screen. An in-depth market analysis.

Bargain movie rentals: no lines, no late fees—now that's blockbuster - Secret Savings - online DVD rental services - Brief Article

Black Enterprise, Feb, 2002 by Sonia Alleyne
Leon Thomas' family loves movies. And so, every week he visits his local video outlet in Morristown, New Jersey, to pick up rentals for three different tastes. His wife, Janice, likes comedies, his son, Evan, likes Disney and he likes action/adventure. "I spend about $60 a month in movie rentals," Thomas explains. "And don't let me forget to return it when it's due. You can pay up to double the price to rent in late fees." That's why Thomas is about to sign up with www.qwikfliks.com, one of the growing number of on-line movie rental services, that sends DVD's to your home for one monthly rate.
After signing up for a membership account, you can create a list of movies from new titles to classics that suit your interest. Qwikfliks has six plans including Basic, which offers two movie titles a month for $14.99, and Platinum, which offers eight movie titles a month for $37.99. Once you've selected the amount of movies according to your plan, they are mailed to your home with prepaid return packages. As soon as those are returned, Qwikfliks sends you out more selections. For example, if you receive two movies on Monday on your Basic plan and send them back Wednesday, you could have two more movies by the weekend. If you don't return them until the following month, that's when you'll receive the next two selections. There are no late penalties and no minimum contracts. You can cancel or modify your plan whenever you choose.
Thomas is signing up for their Standard plan to receive three DVD's for $18.99. If he rents movies just once a week, he stands to save $42 a month in video rentals. "I don't have a DVD player, but it's going to be worth investing in one. Their prices are very good right now, too." Many of these new online rental services are structured similarly with comparable membership fees. Others worth checking out are www.netflix.com, www.bestwatchedmovies.com, and www.rentmydvd.com.

DVD's Delivered

1st there was the remote control...you do not even have to leave the comforts of your couch to change the channel. Currently you are able to have movies delivered right to your mailbox. You no lengthier want to even leave your home to rent DVDs! A select few would say “How cool is that?” Others may lament, “How indolent is that?” Whether you agree or even disagree with it – mail movie rental is large business, and likely right here to stay. Both of the huge players in the DVD rental arena are Netflix and Blockbuster. Let’s take a look at both programs beneath. Netflix launched its online movie rental service in 1999 and now has even more than three,000,000 customers. With Netflix you are able to rent as many DVDs from the comfort of your home and have them delivered to your door in about one business day via U.South. Mail. There are no late fees and no due dates, and shipping is free both ways. Plans range from $9.99-$17.ninety nine + any applicable tax. When you finish watching a movie, just put it in its prepaid envelope and mail it back to them. After they receive it, they’ll send you an additional movie. Netflix has a wide choice of movies — every single thing from classics to new releases, with forty,000 titles. Their web site is available twenty-four hours a day and makes finding movies elementary and handy. New customers can try it free for both weeks. You are able to cancel your membership anytime; there are no cancellation fees. Blockbuster at present has a extremely similar online mail delivery movie rental program. Their program began in March 2005 and they've a online DVD library with even more than thirty,000 titles. Their monthly fee is $14.ninety nine (plus applicable taxes) for an unlimited number of DVDs. You are able to have higher to 3 out at 1 time. Return them in the postage-paid envelope and you’ll receive others that you have selected. As well as a member, every month Blockbuster give you 2 ecoupons for free in-store movie or even game rentals. You are able to cancel at any time. They as well have a free trial membership. The up-side of these online, mail delivery rental programs is there are no due dates or even late fees, you don’t have to go into wallmart and there are even more available selections than the stores bear. The downside is that you have to hold off for delivery in the mail. Only you are able to decide the pros and cons of which program fits you best. You have lots of options at present!
About the Authorvizel numrique is the owner of FCV DVD which is a premier resource for dvd information. for more information, go to http://www.fcvdvd.com Source: ArticleTrader.com

Car Chase Classics: chase.punyportal.com

I hit my teenage years in the early 80s about the same time VCRs and independent video rental shops came to every small town in America. This was before yogurt shops and tanning booths hit, and after most of the drive-ins and arcades had faded away, though my town had all five simultaneously.

During that time I got turned on to couple of happenstance rentals now both cult classics. One was Evil Dead and another was the originalGone in 60 Seconds.
It seems cult classic films follow a similar path as collectables. It couldn’t have appeared to have any value at the time for it to have any value now. What is the return on a Franklin Mint collectable? Will Freddy vs. Jason ever be a classic? Probably not.
Friday the 13th and A Nightmare on Elm Street are classics, no doubt, but they aren’t likely to ever reach cult status. The latter, if I recall correctly, was B movie flop in the theatre, hit the ever-growing network of video rental stores where it caught the attention of kids too young to otherwise have seen it, and then was re-released into the theatres as a hit.
Gone in 60 Seconds was a little known drive-in B movie from before my time that even the rental shops couldn’t bring back to life. And I suspect that the H.B. Halicki series of car chase classics have generated more revenue since the 2000 remake Gone in Sixty Seconds, than in the previous quarter century.
I have an affinity for guy movies that I now never find the time to watch with a wife and child. I’m talking about the kinds of movies you simply can’t watch in the presence of a female. Clint Eastwood the outlaw, the brawler, or the dirty cop. Anything with Charles Bronson. Al Pacino in the Godfather series, Serpico, Scarface, Carlito’s Way, or even Glengarry Glen Ross. Or Paul Newman in The Hustler, Hombre, Cool Hand Luke, Butch Cassidy and the Sundance Kid, The Sting, or the hilarious Slapshot.
Along the same line, I’ll take a good car chase movie any day. I like car chases like I like porn. Get right to the action. The better the car chase the less I care about the plot. Dirty Mary, Crazy Larry would have been a whole lot better without Peter Fonda’s bad acting. All I wanted to hear was the badass roar of the 440 Dodge Charger.
It is in that spirit that Car Chase Classics is born and what follows is a list of some of my all time favorite car chase, car race, and cool car movies:
Gone in 60 Seconds - Classic must see for the car chase enthusiast.
Deadline Auto Theft - Follow on to Gone in 60 Seconds
The Junkman - More great chases from H.B. Halicki. Check out the official site.
Gone in Sixty Seconds - A boatload of cool cars and Eleanor in a league of its own.
Bullitt - The first of the big block mustangs had mega HP crammed into a fuselage that maintained much of the early mustang a pony car.
Eat My Dust - Ron Howard steals a Dodge Charger, king of muscle cars.
Return to Macon County - Nick Nolte, Don Johnson and hot Chevy.
Bonnie and Clyde - Lots of great classic cars in this film.
Jeepers Creepers - The demon powered ’41 Chevy COE couldn’t be any more ominous.
The Hitcher - Great combination of semi and suspense.
Black Cadillac - Cool old Cadillac Limousine doing the chasing.
Dazed and Confused - Chock full of cool cars. Lots of tire spinning and chase with Chevy PU. This movie epitomizes my teen years.
The Fast and the Furious - Another Dodge Charger in this one.
2 Fast 2 Furious - Lot’s of muscle car action.
The Hollywood Knights - The original rat rods.
Roadhouse 66 - Bad movie with some cool cars racing.
Red Line - Exotic muscle.
Two Lane Blacktop - Classic road film.
Vanishing Point - Challenger pushed to max.
Dirty Mary Crazy Larry - Yet another Charger movie.
ABOUT THE AUTHOR
Mark MahorneyCar Chase Classics